A Studio for
Artistic Independence
Guidance, design, and business clarity for working artists who wish to stay independent, profitable, and true to their practice.
ARTISTS DESERVE BETTER BUSINESS ADVICE.
Most creative people crave autonomy but find the business side opaque or exhausting. Studio Chamiilleon helps artists professionalize their practice without losing their voice — combining mentorship, strategy, and design under one roof.
Founded by James Miille, artist, curator, and co-founder of Superfair, the studio offers the structure of a business studio with the empathy of an artist.
The result: artists who not only make work, but make a living — confidently, beautifully, and on their own terms.
FIND US ON THE
“Why not make the business side of your art your day job and treat them as two separate things?”
– James Miille
What We Offer
For artists whose work should stand on its own.
Art doesn’t need louder promotion — it needs clearer framing. When a practice is structured, it becomes legible to the right people: collectors, curators, editors, institutions. Studio Chamiilleon builds that structure — not to brand artists, but to make their work readable, collectable, and able to travel further.
Mentorship
Monthly Mentor
$175 / month
A subscription-based rhythm for reflection, accountability, and quiet growth.
Two 30-minute sessions each month, plus access to shared office hours for ongoing support.
Recalibration Checklist
$350
Two focused one-hour sessions with a personalized checklist to realign your creative and business goals.
A reset for when momentum fades or direction blurs.
Packages
Brand Overhaul
4 - 6 weeks · from $2,750
Identity is how a practice becomes legible.
When visual language, written voice and public presence align, the work can travel — to institutions, collections and publications.
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Visual identity
A restrained system of mark, colour, and typography — rooted in the work, not in trend or branding convention.Artist statement and biography
Written with clarity for galleries, publications, and institutions..Tagline and narrative line
A sentence that anchors the practice; a throughline that informs future writing, exhibitions, and decisions.Portfolio website (Squarespace)
Homepage, portfolio, about, and contact — written, designed, and built to museum-grade standards. Calm, functional, without commercial noise.Refinement round
One considered revision per element to maintain pace and precision.Optional Refinements
For artists preparing to print, exhibit, or send work to collectors:
+$250 | Business Card Design
+$500 | Catalogue Booklet (print + digital)
+$750 | Artist Film / 3-min Homepage Video
+$200 | Bilingual Copy (EN/ES)
Exhibition Advisor
from $1,500
An exhibition is a statement, not an event.
With structure on the wall, on paper and in conversation, the work moves from temporary display to lasting impression.
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Exhibition Strategy Session
A focused conversation to define purpose — institutional visibility, sales, commissions, press, or collector development.Curatorial Layout Plan
Spatial sequencing of artworks. What to include, what to hold back, and how attention should move through the room.Catalogue or Price List
A refined document — print-ready and digital — listing works, materials, dimensions, and pricing. Designed to be kept, not glanced at.Artwork Labels
Consistent wall labels or price indicators — discreet, legible, precise.Exhibition Invitation (digital or print)
A quiet invitation — more like a collector’s note than a flyer. Minimal, collectible, and gallery-appropriate.Speaking for the work
Brief preparation for speaking about the work to curators, collectors or press.Optional Refinements
+$250 | 3-Month Instagram Content Plan
+$300 | Press Release / Media Pitch Draft
+$750 | Short Exhibition Film or Studio Reel
By request | Exhibition Photography Art Directed
Business Boost
from $1,000
Attention is not acquisition.
This suite establishes the systems — pricing, context, conversation — that turn interest into commitment and buyers into ongoing relationships.
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Pricing structure
A complete revision of pricing based on scale, medium, demand, and market position—designed to be defensible and sustainable.Collector Profiles
Three defined collector types: how they buy, what they value, and where they encounter work.Sales pattern analysis
A clear comparison of what has sold and what hasn't—used to inform future series, selections, and shows.Collector System (CRM or analogue)
A simple structure—Notion, Google Sheets, or preferred tool—to track enquiries, sales history, and follow-up correspondence.Acquisition conversation framework
Language for inquiries, negotiation, and final commitment—measured, unobtrusive, and direct.Optional Refinements
+$300 | Full CRM Setup + Automated Emails
+$150 | Collector Follow-Up Email Templates
+$200 | Commission Process & Pricing Guide
+$250 | Private Collector Preview PDF Template
Creative GPS
from $750
Visibility is necessary; performance is not.
This creates a public presence that is consistent and deliberate — seen by the right people, without diluting the work.
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Instagram audit
A structured review of current visibility and presentation—reach issues, visual cohesion, tone, and areas where the work is weakened by format or habit.Editorial visibility plan
A sustainable rhythm for showing work—not a content calendar, but a publishing structure aligned with how the artist actually creates.3-Month publishing outline
A tailored sequence of posts, progressions, and pauses—using existing material wherever possible.Image and process direction
Guidance on photographing work, studio processes, or exhibitions—using available equipment, avoiding over-stylization.Public / private guidelines
A simple framework for what belongs online, what remains in the studio, and how to withdraw without disappearing.Optional Refinements
+$500 | 12-month editorial plan (seasonal + show-aligned)
+$500 | Video pack (3×30s or 5×15s reels)
+$250 | Carousel series (3 narrative posts)
+$750 | Artist film or homepage loop
+$150 | Bilingual captions (EN/ES)
Each package is a collaboration — part critique, part design, part strategy — guided personally by James Miille and supported through ongoing studio office hours.
Flexible payment options are available for packages over $1,000.
“more like an angel on your shoulder than a team from outside your practice.”
– Isaac Ogle / io
“reliable and present in every interaction.”
– Rosie Wick
How It Works
1. Book a complimentary discovery call.
A 20-minute conversation — no sales scripts, no pressure — just a conversation about your goals.
2. Receive a tailored plan.
Within 24 hours, you’ll receive a clear set of recommendations.
3. Join the studio.
Choose a package or mentorship. Access office hours. Begin.
Availability opens monthly — limited to twelve artists per cycle.
“The best investment I've made in my photography career thus far.”
– Aaron Miller
About the Founder
ARTIST, CURATOR, MENTOR.
James Miille has guided over 4,000 artists since 2017 through his work with Superfair and The Artist Business Plan podcast.
His own practice has been featured in Architectural Digest and Hi-Fructose Magazine, with exhibitions in New York, Paris, Miami, and Mexico City.
Sold first-ever print of his artwork
2014
Opened first self-produced solo show in NYC
2015
Co-founded The Superfair to help independent artists
2016
Artwork featured in Architectural Digest
2020
Launched The Artist Business Plan podcast
2021
Founded Studio Chamiilleon to work with artists 1-on-1
2025
Above: James delivering opening speech at Superfair SF
Below: product photos of James’ artwork
Studio Voice
NARRATIVE & COMMERCIAL CLARITY.
Jona Montoya shapes the language of Studio Chamiilleon. A Mexico City–based copywriter and editor, he works with artists and founders to clarify how their work is presented, positioned, and understood.
Apply for a complimentary Website Narrative & Positioning Review.
A considered review of how your website supports your public image, selling, and editorial opportunities.
Join the Studio
Whether you’re refining your brand or preparing a show, Studio Chamiilleon offers a place to pause and plan. A studio for artists who want to stay in control — of their work, their image, and their livelihood.
You can stay independent and still be taken seriously.
Book Your
Discovery Call
