A Studio for
Artistic Independence

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Guidance, design, and business clarity for working artists who wish to stay independent, profitable, and true to their practice.

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ARTISTS DESERVE BETTER BUSINESS ADVICE.

Most creative people crave autonomy but find the business side opaque or exhausting. Studio Chamiilleon helps artists professionalize their practice without losing their voice — combining mentorship, strategy, and design under one roof.

Founded by James Miille, artist, curator, and co-founder of Superfair, the studio offers the structure of a business studio with the empathy of an artist.

The result: artists who not only make work, but make a living — confidently, beautifully, and on their own terms.

What We Offer

For artists whose work should stand on its own.

Art doesn’t need louder promotion — it needs clearer framing. When a practice is structured, it becomes legible to the right people: collectors, curators, editors, institutions. Studio Chamiilleon builds that structure — not to brand artists, but to make their work readable, collectable, and able to travel further.

Mentorship

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Monthly Mentor
$175 / month

A subscription-based rhythm for reflection, accountability, and quiet growth.

Two 30-minute sessions each month, plus access to shared office hours for ongoing support.

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Recalibration Checklist
$350

Two focused one-hour sessions with a personalized checklist to realign your creative and business goals.

A reset for when momentum fades or direction blurs.

Packages

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Identity That Collectors Trust
4 - 6 weeks · from $2,750

Identity is how a practice becomes legible.

When visual language, written voice and public presence align, the work can travel — to institutions, collections and publications.

  • Visual identity
    A restrained system of mark, colour, and typography — rooted in the work, not in trend or branding convention.

    Artist statement and biography
    Written with clarity for galleries, publications, and institutions..

    Tagline and narrative line
    A sentence that anchors the practice; a throughline that informs future writing, exhibitions, and decisions.

    Portfolio website (Squarespace)
    Homepage, portfolio, about, and contact — written, designed, and built to museum-grade standards. Calm, functional, without commercial noise.

    Refinement round
    One considered revision per element to maintain pace and precision.

    Optional Refinements

    For artists preparing to print, exhibit, or send work to collectors:

    +$250 | Business Card Design
    +$500 | Catalogue Booklet (print + digital)
    +$750 | Artist Film / 3-min Homepage Video
    +$200 | Bilingual Copy (EN/ES)

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Exhibitions That Earn Respect
from
$1,500

An exhibition is a statement, not an event.

With structure on the wall, on paper and in conversation, the work moves from temporary display to lasting impression.

  • Exhibition Strategy Session
    A focused conversation to define purpose — institutional visibility, sales, commissions, press, or collector development.

    Curatorial Layout Plan
    Spatial sequencing of artworks. What to include, what to hold back, and how attention should move through the room.

    Catalogue or Price List
    A refined document — print-ready and digital — listing works, materials, dimensions, and pricing. Designed to be kept, not glanced at.

    Artwork Labels
    Consistent wall labels or price indicators — discreet, legible, precise.

    Exhibition Invitation (digital or print)
    A quiet invitation — more like a collector’s note than a flyer. Minimal, collectible, and gallery-appropriate.

    Speaking for the work
    Brief preparation for speaking about the work to curators, collectors or press.

    Optional Refinements

    +$250 | 3-Month Instagram Content Plan
    +$300 | Press Release / Media Pitch Draft
    +$750 | Short Exhibition Film or Studio Reel
    By request | Exhibition Photography Art Directed

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Collectors — From Interest to Acquisition
from
$1,000

Attention is not acquisition.

This suite establishes the systems — pricing, context, conversation — that turn interest into commitment and buyers into ongoing relationships.

  • Pricing structure
    A complete revision of pricing based on scale, medium, demand, and market position—designed to be defensible and sustainable.

    Collector Profiles
    Three defined collector types: how they buy, what they value, and where they encounter work.

    Sales pattern analysis
    A clear comparison of what has sold and what hasn't—used to inform future series, selections, and shows.

    Collector System (CRM or analogue)
    A simple structure—Notion, Google Sheets, or preferred tool—to track enquiries, sales history, and follow-up correspondence.

    Acquisition conversation framework
    Language for inquiries, negotiation, and final commitment—measured, unobtrusive, and direct.

    Optional Refinements

    +$300 | Full CRM Setup + Automated Emails
    +$150 | Collector Follow-Up Email Templates
    +$200 | Commission Process & Pricing Guide
    +$250 | Private Collector Preview PDF Template

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Visibility — Seen Without Selling Out
from
$750

Visibility is necessary; performance is not.

This creates a public presence that is consistent and deliberate — seen by the right people, without diluting the work.

  • Instagram audit
    A structured review of current visibility and presentation—reach issues, visual cohesion, tone, and areas where the work is weakened by format or habit.

    Editorial visibility plan
    A sustainable rhythm for showing work—not a content calendar, but a publishing structure aligned with how the artist actually creates.

    3-Month publishing outline
    A tailored sequence of posts, progressions, and pauses—using existing material wherever possible.

    Image and process direction
    Guidance on photographing work, studio processes, or exhibitions—using available equipment, avoiding over-stylization.

    Public / private guidelines
    A simple framework for what belongs online, what remains in the studio, and how to withdraw without disappearing.

    Optional Refinements

    +$500 | 12-month editorial plan (seasonal + show-aligned)
    +$500 | Video pack (3×30s or 5×15s reels)
    +$250 | Carousel series (3 narrative posts)
    +$750 | Artist film or homepage loop
    +$150 | Bilingual captions (EN/ES)

Each package is a collaboration — part critique, part design, part strategy — guided personally by James Miille and supported through ongoing studio office hours.

Flexible payment options are available for packages over $1,000.

Book call to learn more
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“The best investment I've made in my photography career thus far.”

– Aaron Miller

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Á LA CARTE

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For focused needs.

Each commission is handled with the same level of precision as the full suites—without requiring a full engagement.

  • Visual Identity Mark | $500
    Logo and colour language, restrained and anchored in the work.

    Squarespace Website (4-page) | $2,000
    Home, Work, About, Contact — designed, written, and built.

    Business Card Layout | $250
    Print-ready typographic card; minimal and collectable.

    Catalogue / Lookbook | $500
    Digital or print-ready document for exhibitions or collectors.

    Merchandise / Editions Design | $250–1,000
    Objects or printed matter designed to extend, not commercialize, the practice.

  • Artist Statement & Biography | $500
    Refined language for galleries, grant applications, publications.

    Tagline & Narrative Line | $250
    A sentence and structural thread that holds the practice together.

  • Pricing Structure | $250
    Scalable pricing for artworks — grounded in value, format, demand.

    Collector Profile Mapping | $500
    Three defined collector types — behaviour, motivation, point-of-entry.

    CRM / Collector System Setup | $250
    Notion or Sheets framework for tracking interest, acquisition, follow-up.

    Two-Year Roadmap | $500
    Exhibition, publication, and income trajectory — defined with milestones.

    Direction Session | $250
    A focused session to define immediate priorities and next steps.

  • Curatorial Layout Plan | $250
    Wall plan — what to hang, what to omit, and how to lead the eye.

    Exhibition Strategy Session | $250
    Purpose, pricing, and tone—condensed into a clear outline.

    Artwork Labels / Pricing Sheets | $250
    Typographic wall or table materials—consistently formatted.

    Sales Pattern Review | $250
    Analysis of sold vs. unsold work to inform future curation.

    Speaking for the Work | $250
    Language structure for studio visits, openings, or collectors.

  • Instagram Audit | $250
    Structural and visual review—visibility issues, tone, cohesion.

    3-Month Editorial Rhythm | $250
    A quiet publishing structure, shaped around actual production pace.

    12-Month Editorial Plan | $750
    Long-term rhythm for launches, exhibitions, and seasons.

    Short Video Set | $500
    3×30s or 5×15s reels edited from existing footage.

    Carousel Series (3 stories) | $250
    Designed narrative posts — editorial, not promotional.

Commissions begin with a short exchange to define scope.

How It Works

1. Book a complimentary discovery call.

A 20-minute conversation — no sales scripts, no pressure — just a conversation about your goals.

2. Receive a tailored plan.

Within 24 hours, you’ll receive a clear set of recommendations.

3. Join the studio.

Choose a package or mentorship. Access office hours. Begin.

Availability opens monthly — limited to twelve artists per cycle.

Book your call

“The best investment I've made in my photography career thus far.”

– Aaron Miller

About the Founder

ARTIST, CURATOR, MENTOR.

James Miille has guided over 4,000 artists since 2017 through his work with Superfair and The Artist Business Plan podcast.

His own practice has been featured in Architectural Digest and Hi-Fructose Magazine, with exhibitions in New York, Paris, Miami, and Mexico City.

Young man with short hair and a beard, smiling, wearing a tropical print shirt and a necklace, indoors with grey cabinets in the background, holding a framed photo of a person in a lush outdoor setting.

Sold first-ever print of his artwork

2014

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Opened first self-produced solo show in NYC

2015

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Co-founded The Superfair to help independent artists

2016

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Artwork featured in Architectural Digest

2020

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Launched The Artist Business Plan podcast

2021

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Founded Studio Chamiilleon to work with artists 1-on-1

2025

Stylized abstract illustration of a chameleon in a minimalist style with circular patterns and a dot eye.
Top: An art gallery event with a man in a pink blazer speaking to an audience. Bottom: Two framed photographs on the floor, one of a shirtless man with a cosmic galaxy effect on his face, and another of a person jumping into a body of water during sunset, with a potted plant nearby.

Above: James delivering opening speech at Superfair SF
Below: product photos of James’ artwork

Join the Studio

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Whether you’re refining your brand or preparing a show, Studio Chamiilleon offers a place to pause and plan. A studio for artists who want to stay in control — of their work, their image, and their livelihood.

You can stay independent and still be taken seriously.

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Book Your
Discovery Call

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